Others couldn’t be familiar with the idea that they can change their lives that they belong to people who may have their own business.
However, many people are reluctant to implement this dream in real life because of the opinion that they don’t have proper education, experience or sufficient money, they are afraid of failing. Some of them have even had the dream in their whole life to have their own business. For many people, owning a small business is very enticing, because of greater independence and financial income that it brings.
#BIZNESE TE VOGLA FREE#
Small business is the base of the economic system of free enterprise. Those who hear the word "business" and immediately think of giant corporations such as Coca Cola, IBM, Sony, Toyota, BMW, BRF, P & G, etc., which are symbols of the industrialised world of modern society and countries of developed economy, they do not notice a component of the business world or small business backbone of the national economy. Kosovo is focused to a market economy and has a proactive approach in developing small and medium enterprises for a sustainable economic development. In Kosovo, 99% of businesses are small and medium enterprises and constitute the main factor of Economic Growth of Kosovo. Lots of people think that the goal of business is profit, the truly real goal of a business according to Peter Drucker is to "create and keep a customer" (Tracy, 2014). Despite the type of business that you manage, you’re in the business of marketing. In today's market economy, namely, internationally competitive economy, marketing is the basic function of any successful enterprise. According to Dun &Bradstreet 48% of all business failures can be attributed to a slowdown or lack of effectiveness in the field of marketing and sales. The first reason for the success or failure of a business is determined by the success or failure of marketing effort. Marketing enables the identification of customer behaviour in proper way, to research the market, by showing ideas and public communication. Marketing is essential to the success of enterprises and in this sense it ensures the realization of the main goals, in the survival of enterprises, its growth and development. Enterprise is connected to the market, and it is marketing that provides that kind of relation. Although it tends to adapt the particular economy and society, marketing ultimately changes our lives, our behaviour. Marketing is quite present in our daily lives and greatly influences our living style while it constantly transforms it and the society as a whole. The importance of marketing is more than obvious today.
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